Selling alcohol online means delivery, compliance and fulfilment constraints that a standard ecommerce setup does not handle. Orders, delivery partners and promotions all needed to work together without manual coordination on every order.
What we changed
Built the ecommerce platform around the fulfilment reality rather than the other way round. Integrated DoorDash for local delivery and UPS for shipping so the right method is selected per order. Added promotions and discounting, payment gateway, and WhatsApp and social channels for customer contact. Retained as ongoing partner for maintenance and enhancement.
Technology
WordPress and WooCommerce, DoorDash integration, UPS integration, payment gateway.